PETE&C absolutely MUST change it´s name!

I am trying to follow the Pennsylvania Education Technology Expo and Conference from a distance. I am finding it very difficult to do! The ampersand (&) in the name appears to be problematic for technorati tag searches.

See the hitchhikr page on PETE&C! There is very little related to the conference! While some guy named Florida Pete has an interesting life, it is not exactly what I´m after.
(You do follow conference events with hitchhikr.com, don´t you?)

Compare the results of the PETE&C tag search with the recent METC tag search. No comparison.

Tagging is a wonderful way to share the photos, videos, live blogging, ustreams, and more. Well, I guess I will wait until my colleagues return to get the scoop.

Please, Pennsylvania, get rid of that ampersand and let the sharing begin.
At least I *think* that is the problem. Anyone else have ideas on what the problem could be?